What is it
This Violet Shampoo cleanses and helps counteract brassiness, stay bright and keep hydrated. This product is free of SLS and SLES Sulfates*.
What it does
Bright Blonde Shampoo is ideal for cool or bleached shades of blonde, highlighted or silver hair, using violet pigment to cancel yellow, brassy tones.
what else you need to know
Free of SLS and SLES Sulfates*
*SLS (Sodium Lauryl Sulfate) and SLES (Sodium Laureth Sulfate) are sulfates commonly known to be harsh and potentially damaging to the vibrancy and longevity of hair color